Let's get it
Having spoken about the continued need to prove market support; we now wish to firm up on how this is ideally demonstrated.
From industry members, we invite positive input (and when commercialised) provisional commitment to place a sample unit on the floor. From dealers throughout Australasia, this would provide a real assessment and prospect of success.
From expert sewers and teachers of the art, we request their willingness to embrace the new user-friendly innovation and clearly see the benefits of being able to include ergonomically, all new students of sewing.
Once becoming aware of beneficial change, consumers need to demand this obvious choice and notify positively their wishes by contacting our group through email@example.com
Demonstrated support brings about change. Let's get it right and have more people sewing.
Having recently acknowledged the valuable support from a sample of local industry members within Australia; we should now extend an invitation to, not only the global sewing fraternity, but all interested parties that would like to see this venture brought to fruition.
Bringing this product to market, can only be achieved by garnering, gathering and harnessing genuine support and commitment from every sphere of influence within the marketplace.
Investors and manufacturers need to see healthy consumer demand. Consumers need to understand fully the user benefits of this product and sewing teachers and demonstrators need to be excited when delivering their message to new students of sewing or prospective buyers.
Our invitation takes the form of a question or questions!!
Given that a choice of configurations would satisfy and benefit ergonomically all users and operators of the domestic sewing machine; would you support the idea and proposal that would commercialise this innovation?
As substantial evidence of this support needs to be clearly apparent, we propose to request from all areas, a simple registering of the positive response.
When compiling a list of followers, there is no need for you or us to divulge any personal detail - unless you choose to do so. We are seeking numbered comments, feedback, input and interest to provide us with an overall picture and prospect of success for this venture.
Simply put, if you believe this should happen, please say so. Join with us and advance the prospect of choice for all sewers.
Let’s get it right and have more people sewing.
Time now to openly recognise, acknowledge and applaud; those groups, individuals, industry members and others who have consistently shown their long term support for this venture.
The varied support from the following mentioned groups, has taken the form of interest, input, advice, experienced comment; through to ongoing close involvement that has contributed to the progress and expectation of being able to bring this proposal to fruition.
At the outset, I must mention that the typical characteristic of our "team members", is the unwillingness to "Blow their own horn", "talk up their achievements", or want a "pat on the back". However I propose to do that for them!
Terry Delahunt from Wide Eye Productions, has from the commencement of this venture, shown, not only the talent to create, research, construct and present this story, but has displayed great patience, the ability to grasp and implement ideas that contribute greatly to us moving forward. It helps that he is also a very nice bloke!
During the past 50 years Brian Thomas / Melbourne (refer LinkedIn) has been at the helm, guided, driven and promoted the domestic sewing machine industry like very few others. His involvement today is as passionate as ever. His comment regarding this venture, "we have waited a long time for this product", has inspired and supported our endeavour, his recent comment "I’m with you all the way" is invaluable.
A contemporary of Brian’s and one of the most knowledgeable and successful members of the industry is Tony Quayle. Few people achieve his level of understanding and technical appreciation of the product. His letter of support was inspiring.
Henley Zhang of Sewing Machines Australasian / Sydney needs to be cloned: his get up and go, ability and attitude to his profession; his dedication to the service, and energy displayed whilst travelling throughout Australia, Asia and China is unique. Originally from China, Henley is well placed to promote our venture within the PRC. His comment "I now know we have to do this" will produce dividends.
Steven Hardwick (Cockburn Sewing Centre WA) and Paul Williams (trying to retire) two of the most gifted and talented "Mr Fix it men" around. Their pedantic obsession with detail when servicing and repairing machines - treadles to embroidery units - is intimidating. Their work and analysis of what’s required for retooling and configuration change, has been insightful. Who wouldn’t want them on your team?
Peter at Elna (WA) Sewing and Service has as a dealer specialist, shown remarkable technical expertise and long standing sales ability during our 30 years association. His talent has ensured and lengthened the lives of some of the best sewing machines ever made. His willingness, when commercialised, to put our machines "on the floor" adds to dealer support for this innovation.
Able Sewing Machines WA has supported this vision from the start. As a fellow lefty, he’s aware of the need for right-handed users to embrace the user-friendly design.
David at Bestway Sewing and Embroidery Centre has grown up wondering why there has not been a choice for left and right handed users. What can I say! He’s experienced, he knows what’s needed!
To all dealers throughout the United States and Europe who have indicated real support for the future choice of configurations, start "talking it up" and get used to asking "are you left or right handed?"
A long news item! But in the scheme of things; essential.
Thank you all.
Time to reflect. Looking back over the years and analysing the various stages of the journey; we have been made aware of a number of constant hurdles that confront any innovator or group that challenge the "status quo" See F.A.Q. (3)
We know that only 5% of all inventions and innovation reach commercialisation. We know that despite talking about new ideas, inventions, innovation, user-friendly changes; that the resistance to change is formidable.
No manufacturer, brand owner or agency, likes to hear, that the product they've been promoting for 160 years, for the majority of operators, is in fact, BACK-TO-FRONT!
Naturally, resistance to this sort of suggestion is, and has been, enormous.
However, once the credibility of disruptive technology can show sensible outcomes, user-friendly designs, consumer acceptance/demand, increased global sales, long term increase in profits and the emergence of a long overdue correction to an "Ergonomic Anomaly"; then the industry can be truly proud.
This venture, proposal and endeavour is not going away. It offers the most obvious solution and provides a real choice of user-friendly designs for all users.
Heads of industry are all capable of insight, to show courage when deciding change, toughness to withstand industry peer criticism and the ability to embrace real innovative advances within their brand.
To all concerned, I say "Let's Get It Right" and have more people sewing.
Very good fortune to you all.
The completion earlier this year of the working prototype, for the reverse configuration domestic sewing machine; heralded the commencement of a new era of "user-friendly" design for the right-handed user.
With very great respect to Elias Howe; the first patentee and inventor of the machine, we have now corrected the ergonomic anomaly within its bias.
Employing Asian expertise, 3D technology and a desire, from all involved, has brought about this long overdue change.
Several Asian manufacturers aware of this latest step, are showing real interest in further development and current representation within the P.R.C. is showing positive dividends.
Many thanks once again, to all our supporters from all areas of involvement and input. You know who you are and your continued following is responsible for bringing this venture closer to fruition.
An exciting period has eventuated with the design, construction and production of the prototype machine for the world’s first domestic unit to cater for right-handed users.
With the emergence of 3D technology and Chinese expertise, we should see the completion sometime in the New Year 2017.
Support from within the industry has grown during 2016 and positive comments regarding the eventual outcome and prospect for full production is now a reality.
Let’s get it right and have more people sewing.
During the past few years we have seen the brand name ownership and manufacturing processing being taken up by China. Some indicators show that China is now producing 94% of global units.
This monopolistic situation within the industry has produced what has become "Fast Market, Fast Money" and little is being done to further innovation within the design of machines.
However, global support for our proposal, interest and input has continued to be received from members of the industry, teachers, writers and consumer groups around the world.
We are determined to bring this innovation to market.
The Government of India has granted fully our application for a Certificate of Invention Patent.
Indian Granted Patent No.: 257337
The next stage in this venture is clearly to bring to the market, a choice of configurations to satisfy 100% of consumer demand, rather than the present 8% - 10%.
Expressions of interest are now being invited from various global agency groups, brand names and manufacturers of the domestic sewing machine, with view to exploitation of this innovation.
The proposed business model is to licence the commercialisation rights to sewing machine manufacturers and derive income through: upfront licensing fees, territorial exclusivity fees and ongoing royalties based on sales.
Monopoly rights to the right-handed configuration will give a manufacturer a significant basis for competitive differentiation, the ability to stimulate new sales and to capture market share.
An exciting and rewarding prospect awaits the first group into the marketplace with this exclusive innovation. They will change the dynamics of the industry for years to come and reap the appropriate rewards.
To the industry I say; don't get "LEFT" behind, make it "RIGHT" and have more people sewing.
On this day the government of The People's Republic of China, Granted fully, our application for a 'Certificate of Invention Patent'.
This is an enormous step towards seeing the manufacture of the world's first domestic sewing machine to cater for right-handed users.
A long way to go, but to procure this protection within the largest manufacturing country, has to be a real fillip and a massively rewarding incentive to bring this innovation to the market.
Let's now get it right and have more people sewing.
Recent feedback from India and China indicates that our patent applications have reached the final stages of examination, and the prospect of success appears to be positive.
Regardless of the outcome of this very crucial level of global protection for our concept; I would at this stage of the journey, very much like to re-affirm my sincere thanks to all of those who have continued to support our vision and venture as we move towards the 'end game'.
Global support, interest and input has been received from family, friends, members of the industry, teachers, writers, consumers, and others from all over the world. Thank you all for being part of our endeavour to bring about a long overdue change and improvement for the use and operation of the domestic sewing machine.
Let's bring this to fruition and have more people sewing.
Late last year, we received a communication from an ergonomics, production management group in China, who had been approached by some of their garment factory owner clients from Japan, who were seeking help and assistance, to overcome what they described, as a problem being experienced with right-handed operators on machines in the factory that obviously favoured the left-hander!!
After all this time - 160 years - , it's starting to filter through that the present configuration of the machines for the majority of users, is simply back-to-front. Nobody of course, wants to hear that they've been operating user-unfriendly designs for all this time, but at least they are now asking the question. The consequence of this, is that now groups in China and Japan are moving towards a predictable solution, which of course, is to reverse the configuration to cater for the right-handed operator.
This message is exactly what we've been endeavouring to convey for some years and at last, it looks like the industry will do something about it!!
Has seen the world plunge into the worst economic recession since the thirties and most business ventures have stalled or have been put on the "back-burner". During this period we will focus on increasing the level of awareness regarding our innovation and continue the push towards further protection, particularly within China and India.
Interest continues to grow in Europe, particularly within Germany and thanks must go to Anne Liebler and her colleagues at Hobbyschneiderin Forum for encouraging this following.
During the past few years we have witnessed the closure and movement of some of the famous brand names in our industry and it has been sad to see the demise of some great names. The manufacturing of domestic sewing machines is gradually corralling itself into Asia, primarily into The People's Republic of China. It would appear that the P.R.C. could eventually be producing almost 90% of the world's domestic machines. All the more reason to secure "Granted Status" in China.
With growing support for our proposal, the coming year does offer a real expectation of involvement from manufacturers, marketers and investors within the domestic sewing machine industry. Bringing this venture to fruition would complete the vision of seeing a choice of configurations for both the left and right-handed users of the domestic sewing machine.
Let's get it RIGHT ….. and get more people sewing!
For the moment,
Continued positive support and fresh input has come from various members of the international sewing fraternity, as well as new interest from teachers, demonstrators and promoters of the craft. Comments received from a number of sewing machine dealers world-wide have suggested (when manufactured) a real willingness to support this venture, by offering to place the new designs on "the floor".
Thanks also go to Noelene Matthews (President of W.A. Division) of the Home Economics Institute of Australia, for her personal and informative article placed in the Oct./Nov. edition of the Westward Home magazine.
V.D.T.A./S.D.T.A. ‘Breaking News’ item invites industry comment and support.
My personal thanks go to Beth Vitiritto and her team for their invaluable contribution to our awareness campaign.
Welcome to 2008. During the early part of the year we received a very welcome and generous offer from the S.D.T.A. (Sewing Dealers Trade Association) of America, to assist us with the promotion of our new innovation. This offer and assistance materialised initially in the form of an article published in the July edition of the S.Q.E. magazine.
Consequently our site is now being visited by a large number of countries world-wide and a great deal of interest is being shown by U.S.A., Taiwan, the Russian Federation, Germany, China, Australia and a number of other European countries.
An exiting year comes to a close with the launch of LetsGetitRight.com.au and the broadcast of our demonstration video. Highlights of the year have been firstly, the receipt of very generous and appreciated support from many members of the industry throughout Australia; their positive input into our venture has been invaluable.
Secondly, the news from both the Patent offices of the U.K. (July, 2007) and Australia (August, 2007) that our applications for a complete Patent, had been 'Granted', was of course immensely rewarding and gave us every reason to believe that a similar result may be received from India, China and Japan.
We look forward to 2008 with enthusiasm and optimism and hope the 'New Year' will be fruitful for all.
At last, the world's first USER-FRIENDLY domestic sewing machine for the right-handed user
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